Director of eCommerce & Digital Strategy

ELIZABETH
SWAINSTON

B2B eCommerce & Digital Transformation

The eCommerce leader who builds the digital program, scales national accounts, and owns the P&L — from platform architecture to retailer partnership.

B2B · D2C P&L Owner Lowe's · Home Depot · Menards

West Olive, MI  ·  616.304.8957  ·  eschultzswainston@gmail.com

Elizabeth Swainston
Revenue Scaled $600K → $1.2M · 18 months
+72% Platform Engagement B2B adoption · digital interface
32K SKUs Integrated ERP · 5 distribution companies
Top 3 National Retail Partners Lowe's · Home Depot · Menards
B2B+D2C Full Channel Coverage platform · P&L · roadmap ownership

Core Competencies

6 domains

EC eCommerce Strategy
B2B/D2C Roadmap Platform Migration P&L Ownership Channel Growth Marketplace Management
AC National Accounts
Lowe's Home Depot Menards Retail Partnerships Vendor Management Speed-to-Market
OP Digital Operations
ERP/PIM Integration SKU Management Taxonomy Design Inventory Optimization Barcode/GTIN Registry
DA Data & Analytics
Market Trend Analysis Price Planning Inventory Analytics Performance Reporting Demand Forecasting
LD Team Leadership
Department Building SLA Design Cross-functional Alignment Customer Care Ops Mentorship
DT Digital Transformation
B2B Portal Development Platform Modernization Mobile Optimization UX Strategy Contractor Procurement

Full Detail

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The full resume includes every role, result, and platform detail — built for the hiring conversation, not the screen.

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eschultzswainston@gmail.com  ·  West Olive, MI